Business Blogging

There is no substitute for good content when it comes to blogging, so says Lee Odden is President of TopRank Online Marketing. In a recent post “Optimization for Business Blogs' he lists 14 key points to think about to help bring your business blog up in the ranks where it is currently competing for eyeballs with more than an estimated 27 million new blogs a day.

His key points include:
  • The importance of Keywords
  • Optimizing your Template
  • Using the blog post title as the permalink
  • Adding RSS and Feed buttons
  • Optimizing your Categories
  • Adding the option of Social Bookmarking
  • Ping, Trackbacks and Comments
  • Submitting your blog to directories
  • Link Building
  • RSS to Email
  • Blog analytics
  • Offsite Tracking
This is just a quick overview of his points; to really understand what and why these are the key points read his post Optimization for Business Blogs.


RSS Feed Buttons

To make it easy for your blog readers to subscribe to your RSS feed you can add ‘chicklets’ to your site. Chicklets are the icons that you see on a blog that when clicked will take a reader to your feed.

While some just open up your own feed, others will send the guest to a variety of feed readers that are available. All they need to do is choose the particular chicklets for their favorite feed aggregator and away they go.

In addition to adding your feed to their feed reader you can also offer them a link to their favorite tag site such as Del.iciou.us, Furl It, or Shadows.

It used to be so simple, one little link that you clicked to “Save to Favorites” but now if you are the indecisive type, you could spend all day figuring out which one to choose.

Quickly make chicklets with an Automatic RSS Feed Button Maker.