Feed Error on WordPress, Page Not Found

Recently, while setting up a new WordPress blog we downloaded a template that had the following code:

While some of the templates seem to have fixed this problem, we still run across the odd template that has this in the code. When using this particular piece of code we have found that it results in a page error which says basically “Page not found”. With a little research I found out that in fact “feed” unlike “mailto”, “news”, “ http” etc is not a recognized protocol. In order to get the feed to work correctly - simply remove the ‘feed” part of the code.

Your feed is an important part of your site optimization. A recent white paper from Yahoo on RSS feeds talks about the growth of RSS feeds in the online community. On average “Aware RSS Users” subscribe to 6.6 feeds while more advanced users are likely to subscribe to even more. Another fact, from the report says that “Aware RSS Users” claim to spend an average of 4.1 hours a week reading the feeds they receive. If they cannot read your blog from a feed then they will probably not bother.

We recently found that the feed page can also get a page rank, not sure what that means for our overall site optimization, but the Blizzard Internet Newsletter newsletter XML feed page now has a page rank of 4, we believe it to be a good thing.

In order to make sure that the feed works, test it at Feed Validator.

Read the Yahoo White Paper (pdf) on a recent report on the use of RSS.

UPDATE: Here is a copy of the complete line of code so that you can see what Rob is referencing.


Analysing Your Keywords for Blogging

A good way to keep bringing back traffic to your blog is to analyse your keywords that are being searched. What it is that brings people there in the first place? By adding a simple free tracking tool to your site such as Statcounter, Extreme Tracker or OneStat you can see what words people are using to find your blog and start writing more articles along those lines. Your blog becomes a hybrid of what it is that people are looking for and you can cater to those keywords.

If you want to pay for a tool there are all kinds of options and maybe once you start to make some real cash from your site you will want to go that route, but in the meantime a simple free tool would work.