Search Engine Ranking - 93 Factors

This recent report from randfish at SEOmoz.org puts together a comprehensive analysis of current trends and factors in SEO. According to Ammon Johns from Web Marketing Plus in the UK, Danny Sullivan from Search Engine Watch, Jill Whalen from High Rankings and many other great SEO names, there are 93 factors can influence your major search engine ranking. With the most important factor being the 'Title Tag' and a close second is the 'Anchor Text of links'. For a quick review a short list of the top 10 is also listed. Of note should also be the list of 'Detrimental Ranking Factors'.


Best Practices Trackback Tips

I am going to call my series of posts "Best Practices" and will start with some basic stuff.

I will start with an easy technique. The curious thing about my starting post is it doesn't actually work with Blogger/blogspot. That is Trackbacks.

"Trackbacks" are when you link to other blogs and they automatically link back. Blogger doesn't actually support this, but, many other blogs do. Here is an example.

At my Glenwood Springs Blog, I was writing a quick post about the Glenwood Canyon Brewpub. I did a search for "Glenwood brewpub trackback'' and found some people's blogs who
a) had an interesting article about the Glenwood Brewpub
b) advertised a "trackback" link

I incorporated those blogs into my own post, and linked to them. I put their "Trackback URL" into the "trackback" field and published.

Now, their blog links to mine as a related blog. This is a good way to help search engines find your website. Using trackbacks when they make sense is a best Practice!

Please note, this is not a spam technique -- if it is used properly. The brewpub is really a favortie of mine... so much, my wife says "not the brewpub again!" But, by using trackbacks, your posts become more relevant to google.


Understanding Trackbacks

Trackback a URL

If you are referencing another Blog article you have found then you can link back to the Blog article by using the Trackback link. This sends trackback pings to the URLs you specify in this field. You can trackback multiple URLs by separating them with commas. Whitespace between things is insignificant. Trackbacks are our friends because they help with link integrity which in turn makes the search engines love us.

What is a Trackback?

In a nutshell, TrackBack was designed to provide a method of notification between websites: it is a method of person A saying to person B, "This is something you may be interested in." To do that, person A sends a TrackBack ping to person B.

A better explanation is this:

Person A writes something on their Blog.
Person B wants to comment on Person A's Blog, but wants her own readers to see what she had to say, and be able to comment on her own Blog
Person B posts on her own Blog and sends a trackback to Person A's Blog
Person A's Blog receives the trackback, and displays it as a comment to the original post. This comment contains a link to Person B's post.

The idea here is that more people are introduced to the conversation (both Person A's and Person B's readers can follow links to the other's post), and that there is a level of authenticity to the trackback comments because they originated from another weBlog.

Most trackbacks send to Person A only a small portion (called an "excerpt") of what Person B had to say. This is meant to act as a "teaser", letting Person A (and his readers) see some of what Person B had to say, and encouraging them all to click over to Person B's site to read the rest (and possibly comment).

Person B's trackback to Person A's Blog generally gets posted along with all the comments. This means that Person A can edit the contents of the trackback on his own server, which means that the whole idea of "authenticity" isn't really solved. (Note: Person A can only edit the contents of the trackback on his own site. He cannot edit the post on Person B's site that sent the trackback.)